AD TAGLINES ok

Catchy and Creative Ad Slogans

Ad taglines sentences with gerund for the book

* With Bank of America your savings will grow without (your) having to lift a finger.

* Let your fingers do the walking. (The yellow pages)

* You Can't Beat the Feeling. (Coca Cola)

1. 
   
2. The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’ (used for saying that you should be proud of your success, beauty, money etc and not hide it).
3. Slogans for Coca-Cola From 1886 to 2006: Ultimately, Coke's success depends on one crucial fact. And that is that people want a Coca-Cola: Drink Coca-Cola * Delicious and Refreshing * Thirst Knows No Season * Enjoy Thirst * It Had to Be Good to Get Where It Is
* The Best Friend Thirst Ever Had * Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola * Thirst Asks Nothing More * What You Want is a Coke * Coca-Cola... Makes Good Things Taste Better *
4. Be Really Refreshed * Things Go Better with Coke * Have a Coke and a Smile * You Can't
5. Beat the Feeling / the Real Thing * Make It Real * Open Happiness.
6. BE ALL YOU CAN BE – The US Army
7. BETCHA CAN’T EAT JUST ONE – Lays (potato chips) * (Bad boys) Watcha Gonna Do When They Come For You? (Bob Marley song) * Gotcha! (got you (usually used interjectiona-lly, te pille. 2 slang (figurative): I understand your meaning (lo pillo) @"Don't you" said quickly is "Don't ya". "Don't ya" said even more quicky sounds like "Don'tcha" Se escucha won'tcha, don'tcha, can'tcha, etc. por won't you, don't you, can't you, etc. * Fashion is about change, don't you think? * Life is a soccer field, don't you think? * Don't you love it that Prince doesn't use Twitter? Don't you think he's somewhere on a unicorn? * Don't you dare alter your inner freak. * When you're unhappy, you tend to play up, don't you? (1.draw attention to, emphasize, underline, highlight. 2.Act up)
8. BETWEEN LOVE AND MADNESS LIES OBSESSION - Calvin Klein * The problem lies in the fact that he doesn't know how to work with people (to be found) * True knowledge lies in knowing how to live * Freedom lies in being bold * The soul's joy lies in doing (consist in, radica, reside) * Happiness... consists in giving, and in serving others * The greatest pleasure of reading consists in re-Reading * Don't Worry, Be Huggies (happy): diapers * You (only) get what you give (New Radicals Song)
9. FINGER LICKIN’ GOOD – KFC (overwhelming, astounding: a mind-blowing experience; LSD is a mind-blowing drug. This drug causes bizarre hallucinations. A mind-blower: sth. that is astonishing or overwhelming; sth that is psychedelic or produces euphoria.
10. HAVE IT YOUR WAY (Interj.) – Burger King  inf. disapproving (resignation) (Usually shows irritation on the part of the speaker: OK, have it your way; I'm through arguing with you. You don't want pepperoni on the pizza? Fine, have it your own way.
11. I THINK, THEREFORE IBM – IBM * THINK SMALL – Volkswagen.  Think big (Be ambitious, as in "You have to think anyway, why not think big?" ) * I'd walk a mile for a Camel.
12. IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN usually ending with Perdue stating "Say whatever you have to say; I can take it" * JUST DO IT! - Nike. (take action, do not hesitate, hazlo de una vez) just a bit: slightly; just about (more or less); just between us (confidential, private); just because (1.avoiding explanation, 2. for no specific reason); (It's) just as well (fortunate, It's a good thing, lucky for me, luckily: Menos mal que ...) * THERE'S NO SUBSTITUTE (Porsche)
13. IF IT’S ON, IT’S IN – Radio Times (In style: Mini skirts are in this season)
14. KEEPS GOING AND GOING AND GOING - Energizer. Get ready to learn a thing or two about the coolest symbol of long-lasting power * Keep dreaming (and you will never face reality) .I feel like giving up on my lifelong dream, but my brother says I should keep on dreaming ("dream" here means hope. It does not refer to having dreams while asleep)* Keep dreaming! ( That is imposible!)
15. LET YOUR FINGERS DO THE WALKING – Yellow Pages
16. MAKE BELIEVE - Sony (pretend., esp. by children, fancy, fantasy). * It's all make- believe, isn't it? - Marilyn Monroe (fantasy, false) * I sort of make believe. That's why I like acting. You can create or imagine anything. (pretend)
17. QUALITY NEVER GOES OUT OF STYLE - Levis * Being happy never goes out of style * SEE WHAT WE MEAN - Canon * SUCCESS. IT'S A MIND GAME. - Tag Heuer (psychological manipulation)
18. THE GREATEST TRAGEDY IS INDIFFERENCE - The Red Cross
19. THINK OUTSIDE THE BUN (Taco Bell)  (... the box: Think differently from the crowd) 
20.                                           ********************************
21. BE ALL YOU CAN BE – The US Army * BETCHA CAN’T EAT JUST ONE – Lays * CATS LIKE FELIX LIKE FELIX – Felix Cat Food *  BE CAREFUL WHAT YOU WISH FOR * DOES EXACTLY WHAT IT SAYS ON THE TIN – Ronseal * DOES SHE…OR DOESN’T SHE? HAIR COLOR SO NATURAL ONLY HER HAIRDRESSER KNOWS FOR SURE - Hair dye * DON’T LEAVE HOME WITHOUT IT – American Express * Don't Worry, Be Huggies * DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN (Disneyland Paris) * DRIVERS WANTED – Volkswagen * FINGER LICKIN’ GOOD – KFC * HAVE IT YOUR WAY – Burger King (Usually shows irritation on the part of the speaker) * GET MORE – T-Mobile * HAVE A COKE AND A SMILE – Coca Cola * HAVE A BREAK. HAVE A KIT KAT– Rowntree * I LIKED IT SO MUCH, I BOUGHT THE (WHOLE) COMPANY – Remington * I THINK, THEREFORE IBM – IBM * I’D WALK A MILE FOR A CAMEL – Camel Cigarettes * IF IT’S ON, IT’S IN – Radio Times * IF YOU WANT TO GET AHEAD (be successful), GET A HAT * IT IS. ARE YOU? – The Independent * IMPOSSIBLE IS NOTHING (a boast, brag) - Adidas * IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN * IT’S THE REAL THING – Coca Cola * JUST DO IT – Nike * LET YOUR FINGERS DO THE WALKING – Yellow Pages * NO CHILD BORN TO DIE – Save The Children * ONCE YOU POP, YOU CAN’T STOP – Pringles * PROBABLY THE BEST LAGER IN THE WORLD (light beer) – Carlsberg * SAY IT WITH FLOWERS * THE LAST PLACE YOU WANT TO GO – Dixons * THE LISTENING BANK – Midland Bank * THE PAUSE THAT REFRESHES – Coca Cola * THE ULTIMATE DRIVING MACHINE – BMW *  THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – MasterCard * THINK DIFFERENT (outside the box) – Apple * THINK OUTSIDE THE BUN (Taco Bell) Think differently from the crowd  * THINK SMALL – Volkswagen * WHAT HAPPENS HERE, STAYS HERE – Las Vegas * WHEN IT ABSOLUTELY, POSITIVELY HAS TO BE THERE OVERNIGHT – FedEx * WHEN IT RAINS, IT POURS – Morton Salt * WHEN YOU CARE ENOUGH TO SEND THE VERY BEST – Hallmark * YOU’RE IN GOOD HANDS – Allstate * YOUR FLEXIBLE FRIEND – Access Credit Card  

1.American by Birth. Rebel by Choice - Harley Davidson
2.Volkswagen – Think Small.
* It's a play on think big (take smaller steps, to be less ambitious)
think big: Be ambitious, as in "You have to think anyway, why not think big?"

3.Porsche – There is no substitute.

5.Walmart – Save Money. Live Better.

6.Reebok – I am what I am.

7.Nike – Just do it.

8.Adidas – Impossible is Nothing.

(vs "nothing is impossible"; things people think are impossible are merely hard)

for me impossible is nothing (such problems are nothing - that is, trivial (for him). 

So in summary, "Nothing is impossible" is a motivational phrase rejecting claims that something is "impossible" by claiming that it is only "difficult" rather than "impossible".
But "Impossible is nothing" is a boast - a claim that the speaker is able to easily perform feats that other people would think impossible to achieve.

9.Calvin Klein – Between love and madness lies obsession.

10.Levis – Quality never goes out of style.

11.Tag Heuer – Success. It’s a Mind Game.

15. Sony – Make Believe.

16.Master card- There are some things money can't buy. For everything else there's master card.

17.IMAX – Think big.

19.Energizer – Keeps going and going and going.

23.Canon – See what we mean.

27.FedEx – When there is no tomorrow.

28.Red Cross – The greatest tragedy is indifference.

29.Disneyland – The happiest place on earth.

30.Holiday Inn – Pleasing people the world over.

31.Hallmark – When you care enough to send the very best.

34.Yellow Pages – Let your fingers do the walking.

35.McDonalds – I’m loving it.

36.Burger King – Have it your way.

37.M&Ms – Melts in your mouth, not in your hands.

38.Nokia – Connecting people.

39.Vodafone – Make the most of now.

40.Coca Cola – Open Happiness

41. Apple - Think different.

Transcripción de "I'd walk a mile for a Camel" and other issues in translating adversiting

"Ultimately, Coke's success depends on one crucial fact. And that is that people want a Coca-Cola."

"I'd walk a mile for a Camel"and other issues in translating advertising

Why students in translation studies should be looking more into translated ads

1.- less need for explicit communication

2.- advertising is more serious and structured
3.- more humor is used

What is advertising?
EMOTION What does this have to do with translation? International companies want to make people want something in different languages
how do you translate emotion?
Advertising and Translation Studies

Don't worry, be happy!
I thought it was the song by Marley, but it seems this is not true.
Anyway, this slogan was used in other ads: "" for example.Don't Worry, Be Huggies